Bra Fitting, Lingerie and Women's Swimwear
Avoid the crowds and feel that we are doing our upmost to keep you safe.
Covid-19 Update: We are following the Government guidelines and we are not allowed to open until the 4th July. We are in the hairdresser/beauty salon/nail technician group. We will only be open 3 days a week due to adhering to Government rules for resting and treating tried on goods. Those appointment slots are open now if you'd like to book. We can only see 8 people a day. We will be rotating the cubicles too, so no one will go in a cubicle that the previous customer vacated.Please note that we will be expecting you to wear a mask that is provided by us on arrival, that you keep on until you've vacated the premises. Plus we will be in PPE garments of masks and shields. Please have a good idea of what it is you're needing right now, due to Covid-19 cleaning demands reducing the 1 hour appointment to 45minutes.
Any orders will need to be sent by post and not collected at the premises due to keeping visitor numbers down and protecting the people within the building as well as yourselves. Please be aware that the only person that enters the Bra Studio is the person arriving for the bra fitting. Unless a teenager comes with a parent/guardian then they can both come in.
If an elderly Mother/ mother in law is accompanied by a Son or daughter/in law, they will be asked to sit in their car waiting for us to finish the bra fitting.
There will be no browsing appointments allowed and people are not allowed to touch the goods (Government rules).
No cash sales please as this enhances transference of Covid -19.
All visits to the bra studio are by appointment only.
Availability on times and dates, are visible on the live appointments page, or just give us a ring. Please do not just turn up at the premises without an appointment due to Covid -19 strict rules.
Look out for our bright yellow signs on the Buckingham Industrial Estate to help you find us. The first one is on the lamp post on the ring road. Then follow the others, which guide you up to the Whiteleaf Business Centre.
Questions asked by customers & answers:
Why did you move out of the High Street?
We had to vacate the High Street due to business rates killing our business. Sadly the lingerie trade lost many independant shops in 2018 and we are fighting many outside influences that have been impacting our businesses. We are now on an appointment only basis due to moving to the Whiteleaf Business Centre (it is not a retail centre). Plus Parking is FREE.
Why do I need an appointment?
This was not our decision it is the rule of the building we are now in. It is working very well because customers appreciate that one to one attention.
Is Sweet Dreams under new ownership?
No, it is still the same family business of 33 years.
Why do I need to book an hour?
Due to Covid -19 we will only be fitting for a maximum of 45minutes because we will need time to clean the cubicle area and remove stock from the shop floor to give it a days rest and be treated. Please have a good idea of what it is you're looking for at the moment due to the reduced time because of Covid -19 cleaning demands.We make sure that each bra fits you correctly, offering different styles that you may not ever have tried on before.
Has the move been successful?
Very much so, the customers seem to love having that time all for themselves. We are finding that people love the easiness of parking and it's free. Come and experience the new Bra Studio for yourself. Plus you won't be surrounded by lots of people due to the appointment only situation.
A Family Business established over 33years
As a family business established 33 years, our aim has always been to ensure the customer receives a professional one to one bra fitting service and that she leaves us comfortable in the garment she has purchased. We started the business from home, doing party plan & we outgrew the house and three smaller shops until we moved to our new premises in the Whiteleaf Business Centre on Buckingham Industrial Estate September 2018. It's a perfect place to meet our customers by appointment. In order to stay in our new premises we have to be on an appointment basis as it isn't a retail unit. We have disabled access with disabled cubicles mother & baby cubicles and a lift to easily access our premises. We also have blue badge spaces right outside the building.