• Sweet Dreams Bra Studio, bra fitting specialists in Buckingam

Bra Fitting, Lingerie and Women's Swimwear


Make a bra fitting appointment

Covid-19 Update: We are open until Wednesday 4th November, but due to new Government rules we will be closed for lockdown from Thursday 5th November until the 2nd December. Thank you to everyone that has "supported" us, plus the customers in these weeks that we've been able to open and we hope to see you all very soon.

 If you are expecting a baby or pregnant and didn't get into us for a fitting, don't panic. Or going into hospital for an operation and need specialist garments. Just leave us an answer machine message, email, Facebook, messenger and we will get back to you. We don't want you guessing sizes and wasting money on something that doesn't fit. We can send items out to customers as this is allowed in the criteria of the lockdown rules.

Due to NHS Test and Trace we are instructed to keep the name and phone number of all our customers for 21days in case the Test and Trace have to contact us due to a positive test from someone. If you do not want us to do this then we will have to refuse you as a customer because we pride ourselves in protecting all the community and my staff. As we can only see 8 ladies a day instead of 24 due to Covid-19 rules and regulations please do not place a booking unless you understand this above rule.

Appointment slots for Wednesday 4th November are open so either ring us on 01280812507 or book on the appointments page on the above bar.

Due to a reduced capacity early notification of cancellation is paramount(either phone us, email or messenger) then we can try and fill the space.

We will be rotating the cubicles, so no one will go in a cubicle that the previous customer vacated. On arrival we will be taking your temperature. Please note that we will be expecting you to wear a mask that is provided by us on arrival, that you keep on until you've vacated the premises. If you wish to wear your own mask please make sure you put it on fresh when vacating your car to come in to us.We will be in PPE garments of masks and shields so if arriving with a teenager please explain to them what to expect.. Please have a good idea of what it is you're needing right now, due to Covid-19 cleaning demands reducing the 1 hour appointment to 45minutes.

Any orders will need to be sent by post and not collected at the premises due to keeping visitor numbers down and protecting the people within the building as well as yourselves. This is a Government guidance. Please be aware that the only person that enters the Bra Studio is the person arriving for the bra fitting. Unless a teenager comes with a parent/guardian then they can both come in.

If an elderly Mother/ mother in law is accompanied by a Son or daughter/in law, they will be asked to sit in their car waiting for us to finish the bra fitting.

There will be no browsing appointments allowed and people are not allowed to touch the goods due to contamination(Government rules).

Please note we are on reduced numbers of customers due to Covid rules, so please don't make an appointment unless you have every intention of purchasing. We are not open for you to just find out your size(which is not applicable to every bra) and then purchase elsewhere! With so many restrictions in place for us, in order to survive we cannot afford to work for free.

No cash sales please as this enhances transference of Covid -19. 

 All visits to the bra studio are by appointment only.

Availability on times and dates, are visible on the live appointments page, or just give us a ring. Please do not just turn up at the premises without an appointment due to Covid -19 strict rules.


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Look out for our bright yellow signs on the Buckingham Industrial Estate to help you find us.  The first one is on the lamp post on the ring road.  Then follow the others, which guide you up to the Whiteleaf Business Centre.


Questions asked by customers & answers:

Why did you move out of the High Street?

We had to vacate the High Street due to business rates killing our business. Sadly the lingerie trade lost many independant shops in 2018 and we are fighting many outside influences that have been impacting our businesses. We are now on an appointment only basis due to moving to the Whiteleaf Business Centre (it is not a retail centre). Plus Parking is FREE.

Is Sweet Dreams under new ownership?   

No, it is still the same  family business of 34 years.

Why do I need to book an hour appointment?

Due to Covid -19 we will only be fitting for a maximum of 45minutes because we will need time to clean the cubicle area and remove stock from the shop floor to give it a days rest and be treated. Please have a good idea of what it is you're looking for at the moment due to the reduced time because of Covid -19 cleaning demands. We make sure that each bra fits you correctly, offering different styles that you may not ever have tried on before. Because we stock so many makes of bras you aren't always the same size in every garment, so you can't think that the size we fit you with can be compared to other products purchased elsewhere.

A Family Business established over 34years

 As a family business established 34 years, our aim has always been to ensure the customer receives a professional one to one bra fitting service and that she leaves us comfortable in the garment she has purchased. We started the business from home, doing party plan & we outgrew the house and three smaller shops until we  moved to our new premises in the Whiteleaf Business Centre on Buckingham Industrial Estate September 2018.  It's a perfect place to meet our customers by appointment. In order to stay in our new premises we have to be on an appointment basis as it isn't a retail unit. We have disabled access with disabled cubicles mother & baby cubicles and a lift to easily access our premises. We also have blue badge spaces right outside the building.

Plus parking is FREE, FREE, FREE!

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Ways to keep in touch with Sweet Dreams

Bra fitting and Lingerie specialists for Buckingham, Milton Keynes, Aylesbury, Banbury and Northampton

Sweet Dreams Bra Studio

Whiteleaf Business Centre

Little Balmer


MK18 1TF




01280 812507

9am to 5pm

Monday - Saturday 9am-5pm

Thursday evenings 5-7pm

Copyright © 2018. All Rights Reserved.