Bra Fitting, Lingerie and Women's Swimwear
We have moved downstairs within the Whiteleaf Business Centre so access is even easier now and no more needing the lift. We have blue badge spaces outside the building. Plus the car park is flat so easy access for buggies or prams.
We are a family business with 39 years of trading. Very experienced bra fitters that can help you with all your lingerie requirements. We are here for you whether you need first bras, everyday bras, sports bras, soft bras, wedding bras, pre natal bras, breast feeding bras, mastectomy bras or good fitting swimsuits and bikinis.
We are a "Panache accredited store" for excellent knowledge on fit and products. This is highly respected by the Lingerie industry. This proves that we provide a high level of service.
Plus we won Stars Underlines Best Shop Awards 2020. This was recognition for outstanding retail achievement. We were up against all the lingerie providers in the UK including large chain stores and we won with great pride and the recognition that us small shops deserve.
All visits to the bra studio are by appointment only.
Availability on times and dates, are visible on the live appointments page, or just give us a ring. We are very busy and if you see red lines on the booking times it's because they are booked out. Please do not just turn up at the premises without an appointment as we have to be appointment only because of the premises we are in. We do close on Wednesdays and Fridays.
Look out for our bright yellow signs on the Buckingham Industrial Estate to help you find us. There are six in total and a banner by Aldi. Follow the signs and they will guide you up to the Whiteleaf Business Centre.
Questions asked by customers & answers:
Why did you move out of the High Street?
We had to vacate the High Street due to business rates killing our business. Sadly the lingerie trade lost many independant shops in 2018 and we are fighting many outside influences that have been impacting our businesses. We are now on an appointment only basis due to moving to the Whiteleaf Business Centre (it is not a retail centre). Plus Parking is FREE.
Is Sweet Dreams under new ownership?
No, it is still the same family business of 39 years.
Why do I need to book an hour appointment?
Please book an appointment on the hour as we need to fit in at least eight ladies a day. We will only be fitting for a maximum of 45minutes because we will need time to clean the cubicle area ready for the next customer. We make sure that each bra fits you correctly, offering different styles that you may not ever have tried on before. Because we stock so many makes of bras you aren't always the same size in every garment, so you can't think that you can get "sized" so that you can go elsewhere and purchase.
A Family Business established over 39years
As a family business established 39 years, our aim has always been to ensure the customer receives a professional one to one bra fitting service and that she leaves us comfortable in the garment she has purchased. We started the business from home, doing party plan & we outgrew the house and three smaller shops until we moved to our new premises in the Whiteleaf Business Centre on Buckingham Industrial Estate September 2018. It's a perfect place to meet our customers by appointment. In order to stay in our new premises we have to be on an appointment basis as it isn't a retail unit. We have disabled access with disabled cubicles, mother & baby cubicles. We also have blue badge spaces right outside the building.
